Blog
Notes on building and running data platforms on Google Cloud: the calls we make, what they cost, and what we would do differently.
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Data Studio is back. Fix the data under it before you replace it.
Google renamed Looker Studio back to Data Studio in April 2026. Most of what companies dislike about it is not the tool. Here is how to tell the two apart, and when the tool is the problem.
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You hired your first data analyst. Don't make them build the platform.
A first analyst is the right permanent hire and the wrong person to build the data platform. Where exactly they stall, what it costs, and what to do once the hire is made.
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dbt is the better tool. Dataform is the better purchase.
For a company with zero or one data person, the cost that matters is ownership, not licence. Why we default to Dataform on BigQuery, where dbt wins, and what we say when a buyer arrives with dbt already decided.
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